Hover Effects: Animation and Drop Shadow

Hover settings were something that I knew that I would be using from the start. They are a natural part of every website design but I wanted to be more inventive with how I used hover setting rather than only sticking with the basics. As I was designing my website I decided to utilise another …

Sticky Navigation

One of the web design trends that I identified for 2018 was sticky or fixed navigation. This can take different forms, an element of the website can stay in a certain place of it can follow as you scroll down the page. I decided to utilise both of these forms when designing my website. Although …

Creating a Cinemagraph

A cinemagraph is a looping video where one aspect (or a part) moves while the rest appears as a still image. I had previously seen a video like this and when it appeared in my research of web design trends for 2018, I knew that it was something that I wanted to include. I had …

Creating a Brand: Choosing Fonts

One of the identified 2018 web design trends was custom typography. To meet this expectation, I aimed to use two different heading font types that would offer originality and demonstrate the brand of my magazine.   The first font would be used as the logo for my magazine. The font I chose to use was Morva …

Creating a Brand: Colour Palette

 Chosen Colour Palette The inspiration for my magazine colour palette came from the above image because the simplicity and neutrality of the colours appeared to reflect the elegance and high-end connotations that I wanted to reflect in my website. Although this was the initial idea, I changed a few colours. The brown was switched to …

Audience Profile

  In order to create a magazine website that would appeal to my target audience of businesswomen, I researched the spending and social habits of women. I will go into detail about the five trends that I identified in the infographic and outline how my website will reflect these. Let Them Be Heard Women are …