One of the identified 2018 web design trends was custom typography. To meet this expectation, I aimed to use two different heading font types that would offer originality and demonstrate the brand of my magazine.
The first font would be used as the logo for my magazine. The font I chose to use was Morva and text using this was written entirely in uppercase. I didn’t want to mix uppercase with lower case because this can look messy and I wanted to ensure that my logo looked as clean as possible to demonstrate sophistication. The font was chosen, in particular, to reiterate this clean and sophisticated brand design. The letters follow mainly straight lines with only a few curved edges to soften the look of the text. There is also a mix of bold and thin lines which contrast against each other to stand out without being too bold and eliminating white space.
The same font was used for page headers. This ensured that the website appeared to remain consistent throughout, giving it a sense of brand. As opposed to the logo, headers were written in white and layered over an image of a pink lipstick smudge. These colours were chosen to match the chosen colour palette of the website. Additionally, the light appearance acts as a binary opposite to the black font of the logo.
The second chosen font would appear in the navigation bar. This font was chosen because it appears to be calligraphy. The font is clear to read while still mimicking written handwriting. This font offered a contrast to the straight lines of the heading font as well as the simplistic text of any main body text. This ensured that it would stand out on the website and would offer an individual look to a magazine website as opposed to the standard fonts used by other fashion and beauty magazine websites.
Lipstick & Life 